Stepping Up to #TheNewBrave with Whisper

This COVID-19 pandemic has been difficult for all of us and it is constantly changing us in many ways both as individuals and as a community. Fear, anxiety, and loneliness-- everything may seem overwhelming, yet a whisper of hope persists and continues to grow stronger, letting us know that we can win against this crisis.

This pandemic has shown a tremendous amount of hope in womankind. Through history, women have continued to inspire with a brand of bravery that's empathetic, persistent, and unapologetically themselves. And in this new normal, we continue to be inspired by women's emerging bravery.

EMBRACE #TheNewBrave

Whisper's call to action during this new normal is #TheNewBraveCampaign. In these times where bravery no longer means the same, Whisper celebrates the new bravery women have embraced in this pandemic. Developing a new hobby, learning new skills, taking care of one's self and one's family, and finding new ways to help one another adapt to this situation are some of the things women are doing to step into #TheNewBrave.

#TheNewBrave is not about defeating struggle; #TheNewBrave encourages women to embrace their vulnerability because we know this is all temporary and growth awaits us on the other side of the struggle.

It is also about inspiring and helping one another because we cannot win against this crisis unless we all work together. We need to remember that we are not just doing it for ourselves but for everyone. To appreciate the smallest things, like being safe and alive, to come back stronger in every struggle, and to live life despite the problems because life is short and you only have one chance to live it.

#TheNewBrave is about finding joy and victory in the small things, believing in our strength, and celebrating who we have become. Today we are brave; tomorrow we are braver.


Whisper's campaign aims to amplify #TheNewBrave at a time when people are most afraid of life's uncertainties.

Women understand physical and emotional pain becomes periods comes to us every month. Now, more than ever, the world needs this culture of empathy and acceptance so others can get involved in finding their new bravery as well.

Whisper's 3x better protection holds space for our most vulnerable moments as women, allowing us to move freely during our periods. The Whisper Pink (Cottony Soft) variant comes with derma care lotion which helps reduce skin allergy, moisturizes and reduces friction, and improves the skin barrier. Whisper helps enable women to still embrace #TheNewBrave and be the best that they can be even during their most difficult cycles.

Whisper's support extends beyond its already impressive pads with 3x better protection. More than being the pad trusted by millions of women all over the world, Whisper uses its platform to celebrate all manifestations of our womanhood.

For a glimpse at what #TheNewBrave means, watch Whisper's new video below. Together, let us celebrate our small victories, find joy and meaning in where we are today, because as women of Whisper, we can face it together and embody #TheNewBrave in this new normal.

Share your inspiring #TheNewBrave stories with Whisper by using the hashtag #TheNewBrave on Facebook and Instagram. Do not forget to tag Whisper's social media accounts (Facebook: and Instagram @whisperphilippines or

Whisper Cottony Soft and Super Clean & Dry is available in different packs in all leading supermarkets, grocery stores, drug stores, and department stores nationwide.


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